Guest Blogging

If you are a guest blogger:

1. Stay on topic – If they ask you to write about something (no matter how broad or narrow the category) stay on topic! Don’t agree if you can’t write about what they are asking. It’s that simple.

2. Know your definitions – If you are asked to be a guest blogger, know what they want from you. A guest blogger writes a post to be posted on someone else’s blog. A blog interview is where you answer questions to be posted on someone’s blog, and a feature is when they blog about you. It’s important for you to know the differences.

3. Mind the details – If they ask for a 500 word post, get as close as possible without being insanely shorter or longer. If they don’t specify, you may want to check if it matters. If they ask for a picture, be sure to send one. If they ask for an author bio, include one. Following instructions is of utmost importance.

4. Be on time – No one likes a no-show! If you commit to getting them a blog by such and such of date, do so. If something does comes up where you won’t be able to meet the deadline, at least be courteous enough to let them know and offer an apology.

5. Link it up- Let your followers know that you will be guest blogging at so and so’s blog on such and such of dates, and share their link. They are giving you free advertising, pay them back by doing the same for them. Once your post is up, share the link with your followers on Facebook, Twitter and the like.

If you are hosting guest bloggers:

1. Be specific – Let them know what you want. Topic, length, author bios, photos vs. no photos, language restrictions, anything that you can do to make it easier for there not to be problems later on is great! Then if the guidelines aren’t followed you will have a leg to stand on when you ask for a re-write or decide not to post what they have sent you.

2. Follow up – If your setting up a schedule, give them a deadline and follow-up if it isn’t met. You may even want to send them a reminder a week in advance. After the blog is posted, send them the link in case they want to share it with friends or see how it turned out.

3. Share- Let your readers know in advance that you will be hosting a guest blogger. Share the link with your followers on Twitter, Facebook, and even your e-mail list if you have one after it’s been posted. Someone has taken time out of their schedule to produce quality work for your blog, for free. Pay them back by getting them as much exposure as possible.

For more great tips on helping you be a successful guest blogger, check out “A Step-by-Step Guide to Guest Blogging” by Shelley Hitz.


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