Did you know that press releases are a great way to market books and draw potential buyers to your website? There are numerous sites online that allow you to post your own press releases. Some of them are free, others could cause an author to go broke in the blink of an eye. Free press release distribution sites are great if you are on a tight budget, but not quite as effective as some of the paid options. If you choose to go through a site that charges, I encourage you to know what you are paying for. Find out what kind of visibility will be available to you, and the benefits that come along with that membership. When using free press release distributors, make sure you know what is free. They might ask if you want to upload a photo, but photos are only available for paid releases, or something along those lines. Many also have a limit on how many releases you can post per day or per week. Some sites also allow you to set up free accounts, but charge per press release once you are signed up. Another important thing to know is that different sites have different standards. It’s important to read the guidelines for each site and tailor your release to meet their satisfaction. You can submit the same press release to multiple sites, only to have some accept it and others reject it. Here is a list of things that vary from site to site:
• The use of exclamation marks – Some sites will not publish press releases with exclamation marks; others don’t give them a second glance.
• The title – While some sites insist that the company name is included in the title, others prefer the title is more descriptive. Most sites are pretty standard about title formatting. ALL CAPS is forbidden, but they expect the first letter in each word to be capitalized.
•Noun usage – Most (but not all) press release sites agree that press releases should be written in third person; however whether or not they allow the use of the word “you” depends on the site.
• Advertisements – There is a fine line between a news release and an advertisement in the press release world. While you might be writing to advertise the release of a product, different companies can see the same press release different ways. While one says it’s news worthy, another might declare it ‘too pitchy” and ask you to change it or just reject it all together. The above listed are things that vary from site to site, but a few things remain the same: • It has to be newsworthy
• It should be properly spaced and formatted • It should be a news release, not an article
• It can only be submitted once, and needs to be recent news
• It needs to be professionally written
• Nothing illegal is allowed My favorite press release writing resource is “Get Your Press Release Done!” by Self Publishing Coach, Shelley Hitz.
I must admit that there is a ton of information available online, but this is my favorite resource because it is so well laid out. It took me from knowing nothing, to successfully writing press releases in no time. You can learn more at: Get Your Press Release Done
Have you considered marketing your book with Podcasts?
How are you marketing your book? What tactics have you used? Well, have you treid marketing with podcasts yet?If you answered No, you have arrived at the right place at the right time. Where can you find book marketing assistance in the most simplest form it can possibly be. If you answered Yes, are there some questions you may still have pertaining to marketing with podcasts. Allow the Self Publishing Coach to assist you in starting your book marketing with podcasts. Visit Book Marketing with Podacasts Now!
Spread Your Influence
I recently heard about the general manager of a car dealership getting let go because he failed to expand the companies influence. Not only did he lose his job, but because he himself didn’t have a strong influence he had a hard time finding a new job. Today’s world is all about influence, and it doesn’t seem to matter anymore what your chosen career path is, you have to expand your influence if you want to survive.
While the main focus in today’s society is the impact of social media, there is another way. While still rather new and misunderstood, self publishing is a powerful way to expand your reach and spread your influence. Publishing a book allows you to reach people on a deeper level than social media, and can even connect you with people that you would never have met otherwise – it spreads your influence.
Did you know that statistics show that 80% of people say that they want to write a book someday? 80%! That’s a lot of people. Prior to self publishing only a handful of those people would ever have the possibility of seeing that dream turn into a reality. It wasn’t because everyone else wasn’t good enough, or didn’t have a good message – it was simply a lack of connections, time, and availability. Traditional publishing companies can only publish so many books. They can’t take on more than their staff can chew, and that leaves a lot of talented people with a great book out in the cold… or at least it did.
Self publishing has brought those people hope. It’s made possible what before was only wishful thinking, and now thousands of authors are seeing their dreams come true. With print on demand technology, authors can publish their books with little or no upfront costs, and then with Amazon paving the way, they can spread their influence to reach hundreds or even thousands of people all over the world.
If you have ever dreamed of writing a book, or are looking for a way to spread your influence, I highly recommend watching Self Publishing Coach, Shelley Hitz’s, Spread Your Influence Today. It’s a great place to start learning about the world of self publishing.
Have you been writing? Now, you are ready to publish your eBook. Well, there is no better group to make the process simple and successful than Self publishing Coach. EBook Publishing Success: Learn how to prepare, publish and profit from eBooks